"In Becoming a Data Head, award-winning data scientists Alex Gutman and Jordan Goldmeier pull back the curtain on data science and give you the language and tools necessary to talk and think critically about it. Becoming a data head will how you how to: Think statistically and understand the role variation plays in your life and decision making. Become data literate--peak intelligently and ask the right questions about the statistics and results you encounter in the workplace. Understand what's really going on with machine learning, text analytics, deep learning, and artificial intelligence. Avoid common pitfalls when working with and interpreting data. Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently readable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you."-- Back cover.

"Published simultaneously in Canada"--Title page verso.

What is the problem? --What is data? -- Prepare to think statistically -- Argue with the data -- Explore the data -- Examine the probabilities -- Challenge the statistics -- Search for hidden groups -- Understand the regression model -- Understand the classification model -- Understand the text analytics -- Conceptualize deep learning -- Watch out for pitfalls -- Know the people and personalities -- What's next?