"Switchers shows you how to land your dream position. Written by a top career coach, licensed psychologist, former recruiter, and a switcher herself, this book explains how to break past obstacles, maintain your motivation, and launch a better, more rewarding career. Packed with stories and examples showing why some people succeed and others stumble, this insightful and inspirational book will give your fresh perspectives and a structured job-hunting process that works."--Book jacket "Don't settle ... SUCCEED in the right career! Are you stuck in an unsatisfying job? In the wrong profession? An industry that just isn't a fit? Get unstuck! Land a new career--one you're genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go."--Amazon.com.

Choose your switch. Are you a switcher? The "magic" equation for seizing career success -- The psychology of the job search (and how to use it to your advantage!) -- Clarifying your plan A. If you don't invest, why should they? Figure out your plan A -- Change isn't linear : mapping your path to a career switch -- Craft your brand value proposition. (Re)brand or be branded : craft your professional identity -- Your career story : where reason meets intuition -- What got you here won't get you there : the proactive job search -- Create ambassadors. No excuses: your network is your net worth -- The new way to network : create ambassadors -- Keep the ball in your court. How to never have a bad interview : what are they really asking? -- It's not fair (it really isn't!) -- Always sleep on it : get ready to negotiate! -- Never look for a job again (Get recruited!) -- Appendix: How to choose a career coach.