Based on 12 years of research with more than 500 top-level executives, this seminal work reveals how age, education, income, industry, firm size, and other factors affect a manager's willingness to take risks.

Essence of risk -- Risky situations -- Risk behaviour -- Studying risk -- Investment gambles -- Risk-return rankings -- Real money wagers -- Managerial summary and implications: studying risk in standardized situations -- Measuring risk in natural situations and attitudes -- Risk and -- Personal characteristics -- Business characteristics -- Assessing your own willingness to take risks -- Individual risk profiles.