Cover -- Half-title Page -- Dedication Page -- Title Page -- Contents -- Illustrations -- Acknowledgements -- Abbreviations -- Short note on methods -- 1 Introduction -- Structure of the book -- 2 The concept of political communication -- What is political communication? -- Americanization of political communication -- Personalization of political communication -- Public image in political communication -- Charisma as a pillar of political communication -- Social Movement Theory -- Collective identity -- 3 Modernization in the Ottoman era, Islamism in Turkey and AKP's rise -- What really is Islamism? -- Modernization in the Ottoman era -- Sultan Selim III: Symbol of modernization -- Abdulhamid II and Islamism -- Modernist movements challenging Islamist policies -- Islamism in modern Turkey -- Necip Fazıl Kısakürek -- Sezai Karakoç -- Necmettin Erbakan's Milli Görüş Movement -- History of the Milli Görüş -- Erdoğan as an aspiring student of Erbakan -- AKP: Rising from shadows of Erbakan -- AKP's association with the MB -- AKP's silent revolution: Reforms -- AKP's foreign policy: 'Zero-problem' with neighbours -- AKP's political message in foreign affairs -- 4 The AKP's code of identity -- Party of the periphery -- Islamism and the AKP -- Evolution of the political message -- Discrepancy of collective identity between Erdoğan and Gül -- Kurdish peace process -- Generation Z and Erdoğan's social media censorship -- Erdoğan's consolidation of his power -- Effect of the West's anti-Turkey sentiment on Erdoğan's discourse -- Populist leadership and media relations in Turkey -- Framing Erdoğan with Weber's charisma theory -- Erdoğan's one-man leadership limiting freedom of speech -- Surpassing opposition voices within the party -- Erdoğan less favourite among generation Z -- Americanization as a communication model of the AKP. Obama and digital political communication -- Erdoğan's body language -- The use of opinion polls in communication -- AKP's political communication inspires Islamist parties -- Erdoğan's polarizing discourse -- AKP's identity crisis -- Neo-Ottoman identity -- Reconversion of Hagia Sophia as part of Erdoğan's populist politics -- Populist Islamist discourse after the Egyptian coup -- 5 Communicating religion -- Mobilizing religious conservatives at mosques -- Dawah as a source of motivation -- Spouse as part of communication -- Observations from Erdoğan's rallies -- Poetry as a means of Erdoğan's Islamist communication -- Erdoğan's logo versus Obama's logo -- AKP's name and logo adapted from Morocco's Islamist party -- Erdoğan's pragmatist rhetoric -- Religious symbols in campaign commercials -- AKP's identity dilemma -- Erdoğan's popularity in the 'Muslim world' -- Role of women in campaigning -- Praising oppressed Muslims -- Erdoğan's traditional 'balcony speech' -- Electoral behaviour of young party members -- AKP receiving more support from Eastern Anatolia -- Erdoğan's revenge on Kemalist elites -- Balcony speech: First step to Erdoğan's 'New Turkey' -- Erdoğan's hand gesture: Rabaa -- Erdoğan as a central figure in communication -- Erdoğan's authority -- Erdoğan's choice of colour -- Erdoğan's waistcoat: Is he the new Atatürk? -- Moustache: A symbol of virility -- Erdoğan's indulgence -- 6 Politics and p(owe)r: Evolvement of political messaging -- Erdoğan's shifting political message -- AKP's EU delusion -- Erdoğan's Kemalism tool -- Issues of Human rights and freedom of speech -- Alliance versus clash of civilizations -- Gülenists: Former ally, new enemy -- Erdoğan's populist Islamist narrative -- 7 Erdoğan's communication: Populist Islamism -- AKP's communication brand: Erdoğan -- Americanization supports AKP's leader-based communication. Erdoğan's new weapon: Communications Directory -- Professionalization of a campaign -- Family portrayal as a cultural symbol -- Erdoğan reviving the image of Ottoman sultans -- Religious nationalist populism -- Islamists' identity crisis -- Erdoğan's Palestinian cause -- Erdoğan and the effect of Turkish dramas in the Middle East -- Turkey-Qatar alliance -- Post-Gezi Park Turkey -- Post-Arab Spring Egypt -- Populist Islamist party -- Erdoğan first real challenge: Imamoğlu -- 8 Post-Erdoğan Turkey -- Notes -- Bibliography -- Index -- Copyright Page.