"This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"-- Provided by publisher.

Preface --Acknowledgment -- Section 1: the history of social media in academic libraries -- Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms / Elia Trucks -- Social media and social networking in digital libraries / Elisha Ondieki Makori -- Section 2: areas of concern in the use of social media / Finding your voice: developing a content strategy for social media that works! / Karen L. Yacobucci and Stephen Maher -- Diversifying content across social media platforms / Maggie Clarke and Jillian Eslami -- Assessing social media use in instruction and marketing / Jennifer Joe -- Is anybody out there? Using application statistics and web analytics to assess social media reach / Junior Tidal -- Diversity and inclusion: how to avoid bias and social media blunders / Shelly Black -- Identifiable problems in social media: concerning legal awareness within academic libraries / Amy D. Dye-Reeves -- Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators / Laurel D. Eby and Elisabeth A. Thomas -- Section 3: Further examples of social media use -- "Is anybody there?": engaging with open university distance learners / Helen Clough and Karen Foley -- Using social media to enhance information literacy: the VCU libraries #vetyoursources campaign / Sue Robinson and Laura W. Gariepy -- What's old is marketable: creating a social media plan for special collections and archives / Leigh Rupinski -- Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program / Anchi Hoh-- -- Social media use in academic libraries: applications and implications in a developing country / Goodluck Ifijeh, Julie Ilogho, Juliana Iwu-James, Happiness Chijioke, and Ifeakachuku Osinulu -- No budget, no barriers: how academic branch libraries can make twitter work / Chris Kretz and William Blyndenburgh -- Compilation of references -- About the contributors -- Index.