How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you-- at your best. Hogshead gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. It will guide you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

Where it begins: unlearn boring --How to read this book -- How does the world see you? Why discover your highest distinct value ; How to discover your highest distinct value -- The fascination advantage system. The seven fascination advantages ; The archetypes -- Your anthem: the tagline for your personality. The fascination laboratory ; Discover your differences ; The anthem method ; Teams, advantages, and anthems -- Afterword.