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Marketing scales handbook. Volume 10 / Multi-item measures for consumer insight research.
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Title
Marketing scales handbook. Volume 10 / Multi-item measures for consumer insight research.
Call No
658.827
Digital Link
Authors
Subjects
Language
English
Published
Forth Worth, Texas USA : GCBII Productions, LLC, [2019].
Publication Desc
1 online resource (552 pages).
ISBN
9780578470023 (e-book)
