This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK..

UNDERSTANDING PUBLIC RELATIONS- FRONT COVER -- UNDERSTANDING PUBLIC RELATIONS -- COPYRIGHT -- TABLE OF CONTENTS -- ACKNOWLEDGEMENTS -- CHAPTER 1- STARTING POINTS: DEFINING SOCIO-CULTURAL RESEARCH IN PUBLIC RELATIONS -- CHAPTER 2- PUBLIC RELATIONS AS PROMOTION: THE PRODUCTION AND CIRCULATION OF MEANING -- CHAPTER 3- PUBLIC RELATIONS, DISCOURSE AND POWER -- CHAPTER 4- A POLITICAL ECONOMY OF PUBLIC RELATIONS -- CHAPTER 5- DELIBERATIVE DEMOCRACY AND PUBLIC RELATIONS -- CHAPTER 6- PUBLIC RELATIONS AND THE PUBLIC SPHERE -- CHAPTER 7- PUBLIC RELATIONS AND GLOBALISATION -- CHAPTER 8- PUBLIC RELATIONS AS AN OCCUPATIONAL FIELD: THE PROFESSIONAL PROJECT -- CHAPTER 9- RACE AND CLASS IN/AND PUBLIC RELATIONS -- CHAPTER 10- FEMINIST PUBLIC RELATIONS: PERFORMATIVITY, BLACK FEMINISM, POSTFEMINISM -- CHAPTER 11- ETHICS, PUBLIC RELATIONS AND SOCIETY -- CHAPTER 12- CONCLUSION: PUBLIC RELATIONS BEYOND THE ORGANISATION -- REFERENCES -- INDEX.