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Tactical transparency : how leaders can leverage social media to maximize value and build their brand
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Tactical transparency : how leaders can leverage social media to maximize value and build their brand
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Title
Tactical transparency : how leaders can leverage social media to maximize value and build their brand
Call No
658.8 02
Edition
1st ed.
Digital Link
Click to View
Authors
Holtz, Shel
Havens, John C
International Association of Business Communicators
ProQuest (Firm)
Subjects
Customer relations--Management.
Social media.
Interactive marketing.
Business communication--Blogs.
Internet marketing--Management.
Language
English
Published
San Francisco, CA : Jossey-Bass, c2009.
Publication Desc
xiv, 297 p.