"Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism."--Publishers website.

1. Place of Commercial Advertising in Wartime Britain -- 2. War Begins at Home -- 3. Instruction and Direction -- 4. Fighting the War via Consumption -- 5. Gender Identities through the War -- 6. Defining the Postwar World.