"This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces." --Provided by publisher.

Jakob's Law -- Fitt's Law -- Hick's Law -- Miller's Law -- Postel's Law -- Peak-in rule -- Aesthetic-usability effect -- von Restorff effect -- Tesler's Law -- Doherty threshold -- With power comes responsibility -- Applying psychological principles in design.