"This newsletter presents examples of battle-tested and proven PA training guidance and tactics, techniques, and procedures (TTP). These TTP help units and Soldiers gain a better perspective and situational understanding of the battlefield environment. Media operations provide units and Soldiers with an enhanced capability to view the adversary and themselves through someone else's viewpoint--via television, the Internet or print media"--P. i.

Cover title. "Dec 08." Part of the Army lessons learned documentation. Is not necessarily approved U.S. Army policy or doctrine. "This newsletter makes the case for changing public relations and media relations to support contemporary operations, especially in a counterinsurgency environment. It explains why commanders, not just the public affairs office, must be involved in public affairs (PA) operations"--P. i.

The changing role of public affairs. Producing change in Army public affairs : ideas for refocusing operations -- Truth in defense of military public affairs doctrine -- Contemporary public affairs. A successful brigade public affairs officer -- Public affairs operations at the division level -- Public affairs officer : what we are doing to tell that story? -- Training the public affairs officer workhorse -- Getting our message out. Breaking through the national media filter, how to succeed in telling the story through hometown outreach -- Reaching out to an influential and overlooked population : partnering with Iraqi media -- Becoming an effects-based communicator -- Public affairs and information operations. Information operations, United States Strategic Command, and public affairs -- Massing effects in the information domain : a case study in aggressive information operations -- Information operations in Task Force Marne -- Public affairs failures. Will the Army ever learn good media relations techniques? Walter Reed as a case study -- The Al-Qaeda media machine.