Offers a tutorial on upgrading the productivity of any size company's sales force. Ram Charan's answer: evolve salespeople from "order takers" to knowledgeable ambassadors who approach customers armed with cost-saving solutions they will be happy to pay for. Charan's method involves "Value Creation Selling," which at a broad level means reconfiguring a sales force's orientation toward customers' profitability before its own success. The book serves as a practical guide to competing with aggressive price-cutters in today's market.

Title from Playaway label. Release date supplied by publisher. "Playaway. Audiobooks. Pre-loaded and portable."--Container. Previously released by Tantor Media, Inc., p2007. "Tantor Audio"--Container. In container (21 x 13 x 3 cm.) with earphones and AAA battery.