"Written under the auspices of the Center for International Affairs, Harvard University."

Introduction -- Toward a definition of the modern man -- The research design and sample structure -- The conduct of the fieldwork -- Two case studies -- Constructing the OM scale: an overall measure of modernity -- The content of OM: the concept of individual modernity reexamined int he light of empirical evidence -- The social correlates of individual modernity -- The school as a context for modernization -- Modernity and the mass media -- The factory as a school in modernity -- Factory modernity -- The role of agricultural cooperatives -- Urban nonindustrial employment -- The quantity and quality of urban experience -- Rural versus urban origin -- Home and school background -- The behavioral manifestations of individual modernity -- An overview: the relative and total impact of the explanatory variables -- The process of individual modernization -- Summary and conclusions on the social significance of individual modernization.