Item Detail Information
Handbook of cross-cultural marketing
Book
Handbook of cross-cultural marketing
Copies
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Title
Handbook of cross-cultural marketing
Call No
HF5415
Authors
Herbig, Paul A.
Subjects
Marketing--Cross-cultural studies.
Export marketing--Cross-cultural studies.
Language
English
Published
Binghamton, NY : International Business Press.
Publication Desc
xvi, 375 pages ;
ISBN
0789001543 (hardcover : alk. paper)
LCCN
97010774
Dimensions
22 cm.