Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn't always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there's plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

Introduction: the digital world -- The digital landscape: framework and strategy -- Content marketing is king -- PPC: get leads fast -- Landing page optimization: it's about psychology not technology -- Display advertising: what you're missing -- Search engine optimization: it's not dead -- Social media shakedown -- Vidio marketing: don't blink or you'll miss it -- Email mareketing: a constant drip -- Responsive web design: the future -- Mobile marketing: on the move -- Don't forget about measurement -- Puttin it all together.