Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, this book gives you quick steps to improve a presentation you already have. To help you revise, it provides simple principles that affect all aspects of presentations, easy-to-use checklists to guide you through the revision process, chapters structured to help you prioritize the most effective edits, and memorable examples and illustrations that make it clear what works and what doesn't. This book helps you to be certain that you are getting the best results from your PowerPoint presentations by taking advantage of facts about how your audience is seeing and thinking about what you have to say. -- Back cover.

Includes index.

The no-stress approach --Put your message front and center -- Make text clear and legible -- Provide informative labels, titles, and keys -- Present bullets as nuggets and landmarks -- Include graphics that stimulate and inform -- Use color and texture to organize and to emphasize -- Use transitions and animation to direct attention -- Add sound to alert the audience and to paint a picture -- Use tables to organize and summarize -- Be clear with charts, diagrams, and maps -- Make a point with graphs -- Letting science have the last word.