Item Detail Information
Building a buzz : libraries & word-of-mouth marketing
Book
Building a buzz : libraries & word-of-mouth marketing
Copies
1 Total copies, 1 Copies are in, 0 Copies are out.
Discusses word-of-mouth marketing strategies for libraries, including how to build up intrigue, tips on delivering the message, and best practices.
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Title
Building a buzz : libraries & word-of-mouth marketing
Call No
021.7
Authors
Barber, Peggy
Wallace, Linda K
Subjects
Libraries--Marketing.
Libraries--Public relations.
Libraries--United States--Marketing--Case studies.
Libraries--Marketing.
Libraries--Public relations.
United States.
Case studies.
Case studies.
Language
English
Published
Chicago : American Library Association, 2010.
Publication Desc
xii, 95 pages : illustrations ;
ISBN
9780838910115 (alk. paper)
LCCN
2009025146
Dimensions
28 cm.