"This book offers an overview of sound focus group practices. It describes how one can set up and conduct quality and effective focus group interviews. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations."--Publisher's description.

Overview of Focus Groups -- Planning the Focus Group Study -- Developing a Questioning Route -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting -- Styles of Focus Group Research -- Focus Group Interviews With Young People -- International and Cross-Cultural Focus Groups Interviewing -- Telephone and Internet Focus Group Interviewing -- Focus Group Interviews Within the Organization -- Modifications of Focus Groups -- Answering Questions About the Quality of Focus Group Research.