With chapter reviews, profiles of classic research studies, real-life examples and connections tables to link each chapter to the field as a whole, this book provides an introduction to the fundamentals of social psychology.

Social psychology: the science of the social side of life -- Social cognition: how we think about the social world -- Social perception: perceiving and understanding others -- The self: answering the question "who am I?"-- Attitudes: evaluating and responding to the social world -- Stereotyping, prejudice, and discrimination: the causes, effects, and cures -- Interpersonal attraction and close relationships -- Social influence: changing others' behavior -- Prosocial behavior: helping others -- Aggression: its nature, causes, and control -- Groups and individuals: the consequences of belonging -- Social psychology: applying its principles to law, health, and business.