"Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research"--Jacket.

An overview of the sample survey process -- Designing effective questionnaires: basic guidelines -- Developing survey questions -- Utilizing focus groups in the survey research process -- Descriptive statistics: measures of central tendency and dispersion -- The theoretical basis of sampling --Confidence intervals and basic hypothesis testing -- Determining the sample size -- Selecting a representative sample -- Analyzing cross-tabulated data -- Testing the difference between means -- Regression and correlation -- Preparing an effective final report -- Resource A: table of areas of a standard normal distribution -- Resource B: glossary -- Resource C: answers to selected exercises.