Includes index.

Ch. 1. Strategic Planning in Social Service Organizations -- Ch. 2. The Strategic Planning Model -- Ch. 3. The Strategic Planning Process -- Ch. 4. Getting Started -- Ch. 5. Defining Roles -- Ch. 6. Engaging Stakeholders -- Ch. 7. Facilitating the Process -- Ch. 8. Situation Assessment -- Ch. 9. Strategy Definition -- Ch. 10. Agree on Action -- Ch. 11. Implementation and Monitoring Performance -- Ch. 12. Developing a Vision -- Ch. 13. Using Market Research for Strategic Planning Purposes -- Ch. 14. The Art and Science of Segmentation -- Ch. 15. Marketing and Communications Framework -- Ch. 16. Fundraising in the Social Service Agency -- Ch. 17. Technology Planning Framework.