The book covers all major components of the method, including construction of the instrument, administration of the process, and analysis and reporting of results.

Includes bibliographical references (pages 321-323) and index.

Part 1. Developing and administering questionnaires. An overview of the sample survey process -- Designing effective questionnaires: basic guidelines -- Developing survey questions -- Using focus groups in the survey research process -- Part 2. Ensuring scientific accuracy : Descriptive statistics: measures of central tendency and dispersion -- The theoretical basis of sampling -- Confidence intervals and basic hypothesis testing -- Determining the sample size -- Selecting and obtaining a representative sample -- Part 3. Presenting and analyzing survey results. Analyzing cross-tabulated data -- Testing the difference between means -- Regression and correlation -- Preparing an effective final report.