Money manager Ken Fisher highlights the most common money mistakes people make and reveals how to avoid them. In several short, accessible chapters, he discusses each myth/mistake, proves why it's actually costly or not a good idea, and then suggests a better strategy. The goal here is to go beyond simply telling you what to do, by giving you a strong understanding of the logic behind the advice and helping you more readily absorb it into your everyday thinking.--From publisher description.

"Fisher Investments Press."

Debunkery made easy -- Basic bunk to make you broke. Bonds are safer than stocks ; Well-rested investors are better investors ; Retirees must be conservative ; Age equals asset allocation ; You should expect average returns ; "Capital preservation and growth" is possible! ; Trust your gut ; One big bear and you're done ; Make sure it's a bull before diving in ; Growth is best for all time. No, value. No, small caps ; A good con artist is hard to spot -- Wall Street "wisdom." Stop-losses stop losses! ; Covered calls...gotcha covered ; Dollar cost averaging : lower risk, better returns ; Variable annuities are all upside, no downside ; Equity-indexed annuities : better than normal annuities ; Passive investing is easy ; Do better with mutual funds by sending your spouse on a shopping spree ; Beta measures risk ; Equity risk premiums : forecasting future returns with ease ; When the VIX is high, it's time to buy ; Be confident on consumer confidence ; All hail the mighty Dow! -- "Everyone knows." So goes January ; Sell in May ; Low P/Es mean low risk ; A strong dollar is super ; Don't fight the Fed ; Interest pays dividends ; Buy a 5% CD for 5% cash flow : easy! ; Baby boomers retire, world ends, etc. ; Concentrate to build wealth -- History lessons. Pray for budget surpluses ; High unemployment is a killer ; With gold, you're golden ; Stocks love lower taxes ; Oil and stocks seesaw ; Swine flu, SARS, Ebola, and other viral disasters make markets sick ; Consumers are king ; Presidential term cycles are stock market voodoo ; My political party is best for stocks ; Stock returns are too high and must fall -- It's a great big world! Foreign stocks just feel so-- foreign ; Who needs foreign? ; Big debt is national death ; America can't handle its debt ; Indebted to China ; Trade deficits make deficient markets ; GDP makes stocks grow ; Terrorism terrorizes stocks.