Introduction --1. Diligently apply to the right pursuits -- 2. Strive for continuous improvement -- 3. Power of humility -- 4. Rid all that adds no value -- 5. Improve quality by exposing the truth -- 6. Raise the bar to unreachable heights -- 7. Favor long-term strategies over short-term fixes -- 8. Learn the customer, live the customer -- 9. Take time to study, then implement with speed -- 10. Let failure be your teacher -- 11. Cultivate evolution -- 12. Plan big, execute small -- 13. Manage like you have no power -- 14. Carefully cultivate and support partners -- 15. Power of paranoia -- Conclusion : Work for the right reasons -- Appendix A : Toyata's guiding principles -- Appendix B : The Toyota way -- Appendix C : Japanese terms used at Toyota -- Appendix D : Charting the success -- Acknowledgments -- Notes -- Index.