"This newsletter makes the case for changing public relations and media relations to support contemporary operations, especially in a counterinsurgency environment. It explains why commanders, not just the public affairs office, must be involved in public affairs (PA) operations. The newsletter presents examples of battle-tested and proven PA training guidance and tactics, techniques, and procedures (TTP). These TTP help units and Soldiers gain a better perspective and situational understanding of the battlefield environment. Media operations provide units and Soldiers with an enhanced capability to view the adversary and themselves through someone else's viewpoint-via television, the Internet, or print media."

Cover title. "Dec 08" Part of the U.S. Army lessons learned documentation. Text on p. [2] of cover. "...Should not be necessarily construed as approved Army policy or doctrine"--P. ii. "No. 09-11"--Cover.