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Analyzing decision making : metric conjoint analysis
Book
Analyzing decision making : metric conjoint analysis
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Title
Analyzing decision making : metric conjoint analysis
Call No
HF5415.32
Authors
Louviere, Jordan J
Subjects
Consumer behavior--Mathematical models.
Decision making--Mathematical models.
Conjoint analysis (Marketing)
Language
English
Published
Newbury Park : Sage Publications, [c1988]
Publication Desc
95 p. ;
ISBN
0803927576
LCCN
87072209
Series
Sage university papers. Quantitative applications in the social sciences 67
Sage university papers series. no. 67.
Dimensions
22 cm.