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Higher education as competitive enterprise : when markets matter
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Title
Higher education as competitive enterprise : when markets matter
Call No
LB2342.82
Subjects
College students--Recruiting--United States.
Education, Higher--United States--Marketing.
College students as consumers--United States.
Universities and colleges--Public relations--United States.
Education, Higher--Economic aspects--United States.
College publicity--United States.
Universities and colleges--United States--Administration--Finance.
Marketing--United States--Planning.
Education, Higher--United States--Marketing.
College students as consumers--United States.
Universities and colleges--Public relations--United States.
Education, Higher--Economic aspects--United States.
College publicity--United States.
Universities and colleges--United States--Administration--Finance.
Marketing--United States--Planning.
Language
English
Published
San Francisco : Josey-Bass Publishers, ©2001.
Publication Desc
108 p. : ill. ;
ISBN
078795795X
Dimensions
23 cm.
