Item Detail Information
Marketing management : analysis, planning, implementation, and control
Book
Marketing management : analysis, planning, implementation, and control
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Title
Marketing management : analysis, planning, implementation, and control
Call No
HF5415.13
Edition
9th ed.
Authors
Kotler, Philip
Subjects
Marketing--Management.
Language
English
Published
Upper Saddle River, NJ : Prentice Hall, ©1997.
Publication Desc
1 v. (various pagings) : ill. (chiefly col.), maps ;
ISBN
0132435101 (case)
LCCN
96001649
Dimensions
27 cm.