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Marketing logistics /Martin Christopher ; with case study contributions by Helen Peck.
Book
Marketing logistics /Martin Christopher ; with case study contributions by Helen Peck.
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Title
Marketing logistics /Martin Christopher ; with case study contributions by Helen Peck.
Call No
HF5415.13
Authors
Christopher, Martin
Peck, Helen
Chartered Institute of Marketing
Subjects
Marketing--Management.
Business logistics.
Language
English
Published
Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing,.
Publication Desc
viii, 162 p. : ill. ; cm.
ISBN
0750622091
LCCN
97179025
Series
The marketing series. Professional development Marketing series (London, England).