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The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage /Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
Book
The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage /Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
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Title
The environmental marketing imperative : strategies for transforming environmental commitment into a competitive advantage /Bob Frause, Julie Colehour ; with research and editing assistance by Laura Dickinson.
Call No
HF5413
Authors
Frause, Bob
Colehour, Julie
Subjects
Green marketing.
Product management--Environmental aspects.
Language
English
Published
Chicago ; Cambridge [England] : Probus Pub. Co.,c1994.
Publication Desc
vii, 264 p. : ill. ; cm.
ISBN
1557385386
LCCN
94120595