Item Detail Information
Managing customer value : creating quality and service that customers can see /Bradley T. Gale with Robert Chapman Wood.
Book
Managing customer value : creating quality and service that customers can see /Bradley T. Gale with Robert Chapman Wood.
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Title
Managing customer value : creating quality and service that customers can see /Bradley T. Gale with Robert Chapman Wood.
Call No
HF5415.157
Authors
Gale, Bradley T
Wood, Robert Chapman
Subjects
Quality of products--Evaluation.
Consumer satisfaction--Evaluation.
Marketing--Management.
Language
English
Published
New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,c1994.
Publication Desc
xxii, 424 p. : ill. ; cm.
ISBN
0029110459 :$24.95
LCCN
93041905 //r94