Item Detail Information
Principles of marketing /Philip Kotler, Gary Armstrong.
Book
Principles of marketing /Philip Kotler, Gary Armstrong.
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Title
Principles of marketing /Philip Kotler, Gary Armstrong.
Call No
HF5415
Edition
4th ed.
Authors
Kotler, Philip
Armstrong, Gary
Subjects
Marketing.
Language
English
Published
Englewood Cliffs, N.J. : Prentice Hall,c1989.
Publication Desc
xxiv, 661 p. : col. ill. ; cm.
ISBN
0137053606
LCCN
88027432