Item Detail Information
How to market to consumers : 10 ways to win /John A. Quelch.
Book
How to market to consumers : 10 ways to win /John A. Quelch.
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Title
How to market to consumers : 10 ways to win /John A. Quelch.
Call No
HF5415.1
Authors
Quelch, John A
Subjects
Marketing--United States.
Advertising--United States.
Marketing
Language
English
Published
New York : Wiley,c1989.
Publication Desc
ix, 224 p. : ill. ; cm.
ISBN
0471618535
LCCN
88017331