Book
|
Title
Introduction to marketing management : text and cases
Call No
HF5415.13
Edition
3rd ed.
Language
English
Published
Homewood, Ill. : R. D. Irwin, 1977.
Publication Desc
xv, 755 p. : ill. ;
ISBN
0256019282
LCCN
76024277 //r842
Dimensions
24 cm.