The definitive guide to the full qualitative research process, from design to dissemination, this is everything you need to understand how good quality research is produced, and how to use and enrich your own work with it.

Includes bibliographical references and indexes.

Part 1 : Foundations of qualitative research. Why and how to do qualitative research -- The qualitative-quantitative distinction -- Theoretical frameworks -- Methods and data in qualitative research -- Theoretical frameworks -- Methods and data in qualitative research -- Texts as data in qualitative research -- Part 2 : Research design. Formulating a research question -- Choosing and constructing the research design -- Planning the process in qualitative research -- Ethics of doing qualitative research -- Using the existing literature -- Entering the field -- Sampling -- Extending qualitative designs with triangulation -- Part 3 : Collecting verbal data -- Doing interviews -- Doing focus groups -- Using narrative data -- Part 4 : Data beyond talk. Collecting data beyond talk -- Observation and ethnography -- Visual data : Photography, film and video -- Using documents as data -- Digital and social media research -- Part 5 : Qualitative data analysis. Analysing qualitative data -- Transcription and data management -- Grounded theory coding -- Thematic coding and content analysis -- Using naturally occuring data: Conversation, discourse and hermeneutic analysis -- Using software in qualitative data analysis -- Part 6 : Grounding, writing and outlook. Quality of qualitative research : Criteria and beyond -- Writing qualitative research -- State of the art and the future.