China is intensely conscious of its status, both at home and abroad. This concern is often interpreted as an undivided desire for higher standing as a global leader. -- back cover.

Introduction -- Status signaling in international relations -- China on the world stage : multiple audiences, competing expectations -- Domestic audience, nationalism, and weapons of mass consumption -- Red mask and white mask : charm offensive, selective coercion, and China's regional diplomacy -- Lying low or striving for achievement : global financial crisis and spin doctoring in Beijing -- Conclusion.