A Dozen Lessons for Entrepreneurs shows how the insights of leading venture capitalists can teach readers to create a unique approach to building a successful business. Griffin argues that innovation and best practices are discovered by the experimentation of entrepreneurs as they establish the evolutionary fitness of their business. The products and services created through this experimentation that have greater fitness survive, and less-fit products and services die.

Includes glossary.

I. The founder coaches -- Steve Blank -- Bill Campbell -- Eric Ries -- II. The venture capitalists -- Sam Altman: Y Combinator -- Steve Anderson: Baseline Ventures -- Marc Andreessen: Andreessen Horowitz -- Rich Barton: Expedia, Glassdoor, Zillow -- Roelof Botha: Sequoia Capital -- Jim Breyer: Breyer Capital -- Chris Dixon: Andreessen Horowitz -- John Doerr: Kleiner Perkins Caulfield & Byers -- Peter Fenton: Benchmark -- Jim Goetz: Sequoia Capital -- Paul Graham: Y Combinator -- Kirsten Green: Forerunner Ventures -- Bill Gurley: Benchmark -- Reid Hoffman: Greylock Partners -- Ben Horowitz: Andreessen Horowitz -- Vinod Khosla: Khosla Ventures -- Josh Kopelman: First Round Capital -- Jenny Lee: GGV Capital -- Doug Leone: Sequoia Capital -- Dan Levitan: Maveron -- Jessica Livingston: Y Combinator -- Mary Meeker: Kleiner Perkins Caulfield & Byers -- Michael Moritz: Sequoia Capital -- Chamath Palihapitiya: Social Capital -- Keith Rabois: Khosla Ventures -- Andy Rachleff: Wealthfront -- Naval Ravikant: AngelList -- Heidi Roizen: Draper Fisher Jurvetson -- Mark Suster: Upfront Ventures -- Peter Thiel: Founders Fund -- Fred Wilson: Union Square Ventures -- Ann Winblad: Hummer Winblad Venture Partners.