Recognizing their role as "corporate citizens," companies are seeking guidance on how to be true to their mission, principled in practice, and well regarded for their contributions to society. As this book reveals, the key lies in sincerity - the sum of values like authenticity, integrity, and trust. Countess Alexandra Christina, a European corporate board director, and TImothy L. Fort, a leading American scholar, delineate a clear, actionable model for bringing sincerity to the business context. Drawing on top research and new interviews with CEOs, their vision complies with law, aligns corporate social and financial performance, and values corporate ethics in its own right, rather than as a means to an end. ; from dust jacket.

Part I : Foundations and stories. What's going on? -- Integrity and trust -- Corporate dilemmas in the absence of integrity and trust -- Inspirational stories of integrity and trust -- Part II : From integrity and trust to authenticity and sincerity. Making good decisions about strategy, ethics, and leadership -- Building on good decisions with authenticity and sincerity -- Twelve ways to lead with the sincerity edge.