Authors shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. They address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses.

Includes bibliographical references and index.

Part I : What to consider before drafting survey questions -- Part II : How to develop survey questions and response options -- Part III : Knowing when a survey is ready for use.