Informed by psychology and neuroscience, Cavanagh argues that in order to capture students' attention, harness their working memory, bolster their long-term retention, and enhance their motivation, educators should consider the emotional impact of their teaching style and course design.

Introduction : Once more, with feeling -- Part I. Foundations of affective science : The science (and neuroscience) of your emotions -- The wellspring: emotions enhance learning -- Part II. Affective science in action : Be the spark : crafting your first (and lasting) impression -- Burning to master : mobilizing student efforts -- Fueling the fire : prolonging student persistence -- Best-laid plans : when emotions challenge or backfire.