Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position, ... In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Includes index.

The structural analysis of industries -- Generic competitive strategies -- A framework for competitor analysis -- Market signals -- Competitive moves -- Strategy toward buyers and suppliers -- Structural analysis within industries -- Industry evolution -- Competitive strategy in fragmented -- Competitive strategy in emerging industries -- The transition to industry maturity -- Competitive strategy in declining industries -- Competition in global industries -- The strategic analysis of vertical integration -- Capacity expansion -- Entry into new businesses.