The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with "big and broad data," from the formulation of research questions through to the interpretation of findings.

Includes bibliographical references and index.

Part 1 -- Conceptualising & designing social media research -- Part II --Collection & storage -- Part III -- Qualitative approaches to social media -- Part IV -- Quantitative approaches to social media date -- Part V -- Diverse approaches to social media data -- Part VI -- Research and analytical tools -- Part VII --Social media platforms.