Explains how to drive productivity and increase results by behaving as though a year was twelve weeks instead of months, resulting in focusing on the more urgent tasks and affording little time for complacency.

ch. 1. The Challenge ; Part I. Things You Think You Know : ch. 2. Redefining the year -- ch. 3. The emotional connection -- ch. 4. Throw out the annual plan -- ch. 5. One week at a time -- ch. 6. Confronting the truth -- ch. 7. Intentionally -- ch. 8. Accountability as ownership -- ch. 9. Interest versus commitment -- ch. 10. Greatness in the moment -- ch. 11. Intentional imbalance ; Part II. Putting It All Together : ch. 12. The execution system -- ch. 13. Establish your vision -- ch. 14. Develop your 12 week plan -- ch. 15. Installing process control -- ch. 16. Keeping score -- ch. 17. Take back control of your day -- ch. 18. Taking ownership -- ch. 19. 12 week commitments -- ch. 20. Your first 12 weeks -- ch. 21. Final thoughts and the 13th week.