The smarter screen : surprising ways to influence and improve online behavior
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The smarter screen : surprising ways to influence and improve online behavior
-- Surprising ways to influence and improve online behavior
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Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
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