This book provides intensive research on various manifestations of the Israeli "war-normalizing discourse," a set of linguistic, discursive and cultural devices aimed at blurring the anomalous character of war by transforming it into an event perceived as a ""normal"" part of life.

War-normalizing discourse (WND) -- A cultural approach to critical discourse analysis (CCDA) -- War-normalizing naming: from Operation Peace for the Galilee to operation Cast Lead -- War-normalizing framing: wounded soldiers on Israeli television during the second Lebanon war -- War-normalizing metaphors in the context of the second Lebanon war (2006) -- War-normalizing silencing: the cultural code of captivity -- War-normalizing legislation: the law of decorations -- WND and anti-WND 1967-1973 -- Conclusion: how WND and led to the Yom Kippur War (1973).