1. Where do we start? : The learner's journey ; Where's the gap? ; Identifying and bridging gaps ; Examples ; Why this is important ; Summary -- 2. Who are your learners? : What do your learners want? ; What is their current skill level? ; How are your learners different from you? ; Learning styles ; Methods for learning about your learners ; Summary -- 3. What's the goal? ; Determine goals ; Identify the problem ; Set the destination ; Communicating learning objectives ; Determine the gap ; How long is the trip? ; Summary -- 4. How do we remember? : Memory in & out ; Types of memory ; Repetition and memory ; Summary -- 5. How do you get their attention? : If they're not paying attention ; Talk to the elephant ; Ways to engage the elephant ; Summary -- 6. Design for knowledge : Some of the challenges ; Will they remember? ; Helping your learners understand ; How much guidance? ; A process to follow ; Summary -- 7. Design for skills : Developing skills ; Practice ; Feedback ; Design for accomplishments ; Summary -- 8. Design for motivation : Motivation to do ; Designing for behavior ; Summary -- 9. Design for environment : Environment gaps ; Knowledge in the world ; Putting resources in the world ; Putting prompts/triggers in the world ; Putting behaviors in the world ; Clearing the path ; Summary -- 10. Conclusion.