1. The consumer: who is your audience? -- 2. Evidence: where do you find it? how do you use it? (research) -- 3. Communication: how do you shape a specialized subject for a nonspecialist audience? (writing) -- 4. Economics, design, and production: how do you produce and market a book that people will pay for? (publishing) -- Appendix 1. Sample author's guidelines -- Appendix 2. Sample contract for an article -- Appendix 3. Sample contract for a book -- Appendix 4. Sample contract with a photographer -- Appendix 5. Sample request for proposal for typesetting and printing a journal -- Appendix 6. Sample request for proposals for writing a book -- Appendix 7. Sample request for proposals for publishing a book -- Appendix 8. Why books cost : a quick lesson in finance for publishers / Gregory M. Britton.