This is a small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership ; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. This book shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. This book provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

Includes index.

The industrial deal : the shift from industry to technology -- A global revolution : industrial leapfrog -- The social reality : beyond the surface of social media -- Life in boxes : the industrial formula for living -- Rehumanisation : wrods define our future -- Demographics is history : miving on from predictive marketing -- The truth about pricing : technology and omnipresent deflation -- A zero-barrier world : how access to knowledge is breaking down barriers -- The infinite store : rebooting retail -- Bigger than the internet : 3D printing -- Screen play : post mass-media -- Too big to fail? : the great financial disruption -- The 3-phase shift : a closer look at the web -- The big game : an introduction to gamification -- System hacking : a great idea with a bad reputation -- The job, the factory and the home : howlocation follows technology -- A stranger from Romania : building a real Lego car -- Market-share folly and industrial metrics -- The externality reality : is this the end of privacy? -- Business = technology : the 4Ps revised -- Recommended books and documentaries.