"A complete update of the 1996 bestselling The witch doctors, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"-- Provided by publisher.

Revised edition of: Witch doctors / John Micklethwait. 1996.

Introduction : The unacknowledged legislators ; Part I. How it works : The fad in progress: from reengineering to CSR -- The management theory industry ; Part II. The prophet and the evangelists : Peter Drucker: the guru's guru -- Tom Peters: management for the masses -- Flat worlds, Tipping points, and long tails ; Part III. Three management revolutions : Rethinking the company -- Entrepreneurs unbound -- The world turned upside down ; Part IV. The great debates : Knowledge, learning, and innovation -- Lords of strategy -- What does globalization mean? -- Storm in the boardroom -- Managing leviathan ; Part V. Workers of the world : The common toad -- The battle for brainpower -- Managing yourself -- Mastering management.